Rachel Reardon

Designer, geek, social butterfly and wannabe Montréalaise. I'm thirsty for knowledge and strong coffee.

Nov 03

Theory Thursday:The International Phonetic Alphabet

ipa 200x149 Theory Thursday:The International Phonetic AlphabetLearning a new language can be exhilarating, but oftentimes the most challenging part of adopting a whole new vocabulary can be actually pronouncing the words. How on earth do you say “xie xie” ? Enter the International Phonetic Alphabet.

With the International Phonetic Alphabet (IPA), all of the world’s languages and accents – no matter how difficult – are at your disposal! First developed in 1888 by the Association Phonétique Internationale (International Phonetic Association), IPA is a standardized collection of symbols used to transcribe the sounds of all the world’s languages (otherwise known as those funky symbols you see next to dictionary definitions). Independent of the idiosyncrasies of individual languages, the IPA shows sounds in a way that spelling never could. For example, using the symbols of the International Phonetic Alphabet, you can represent the difference between “bow” (as in to respectfully lower your head) and “bow” (as in what you wear in your pigtails). So, homonyms – you’re on red alert!

Apart from academia, though, the IPA has a multitude of uses. Classical singers often use the alphabet to study and practice the sounds of other languages they sing but do not necessarily learn. Speech pathologists also use the IPA both when recording speech impediments and diagnosing disorders. And, perhaps most importantly, the Salvation Army Team Emergency Radio Network (SATERN) recommends using the IPA when communicating via text about international disasters. Basically, the IPA can save your life!

Of course, there are other phonetic alphabets as well, like the American Phonetic Alphabet (APA) and the Revista de Filología Española (RFE), however the IPA is the most widely used by linguists and civilians alike since it isn’t specific to any country or language. Overall, the IPA is the way to go if you want to understand more about the sounds and phonetics of any language!

Interested in the IPA? You’re in luck! Mango is excited to now be the exclusive licensed distributor of IPAflashcards. Pick up an IPAflashcards deck of your own and visit IPAflashcards.com for more information.

How have you used the International Phonetic Alphabet? Has the IPA helped you learn a new language?

Nov 01

Travel Tuesday: Bienvenidos a Little Village

This past weekend I had the pleasure of visiting one of my very best friends Betsy in Chicago, where she recently moved for grad school. Of course it’s always great to visit friends, but discovering the sights and sounds of an unfamiliar place is always my favorite part of travel. And discover we did.

little village 200x117 Travel Tuesday: Bienvenidos a Little VillageBetsy works with a non-profit organization called Enlace Chicago, which works to improve the quality of life for inhabitants of Little Village, a vibrant Mexican-American neighborhood on the city’s west side. Rich with language and culture (right up my alley, non?), Enlace strives to preserve the tight knit community and eradicate the neighborhood’s pain points through education, violence prevention, cultural enrichment, and economic development. I was lucky enough to be in town for a peace summit this weekend held in conjunction with another organization Ceasefire entitled “What’s Good in the Hood?” It was so awesome to see kids of all ages coming together for a common goal: peace. In addition to ending the violence, the summit also celebrated their Mexican roots. Through music, performances, and (my favorite) food, attendees were able to focus on the positive aspects of Little Village rather than solely on the negative. Because my life revolves around food, I have to mention the amazing homemade spread that greeted us. Authentic Mexican soup called pozole, tamales (red and green), salsa verde, and even a sweet cinnamon rice milk called horchata allowed people to sit down together, eat, and enjoy the atmosphere. No Taco Bell here, folks.

Just walking through the area on the way to the event, it is clear that the neighborhood is something special. From the Mexican markets to the taquerias to simply hearing Spanish spoken everywhere, you almost feel like you are in a village in Mexico. Though it is just a short subway ride away from the heart of Chicago, you are seemingly thousands of miles away. It really was inspiring to see an ethnic community working together to preserve their strong cultural roots in a positive way.

Who says you have to travel far away to indulge in a true cultural experience? Most of us have neighborhoods like Little Village within close proximity to our own homes. Here in Detroit we have Mexican Town, I have visited China Town in Washington, D.C., and Little Italy in New York City is just one of several cultural hubs in the booming metropolis. Don’t have the time or money to take a trip to Mexico? Hop on the subway or jump in your car and escape “America” for a few hours. You won’t be disappointed. And be sure to grab some Mexican candy before you head out! You can thank me later.

Do you have an area like Little Village near you? Tell us about an authentic cultural experience you have had there!

Oct 31

Happy Halloween from Mango

Some of us here at Mango have dressed up to wish everyone a very fun-filled and happy Halloween!

In that spirit, check out these fantastic photos of Halloween Around the World from The Huffington Post and fill us in on your favorite Halloween traditions!

Group 1024x534 Happy Halloween from Mango

Oct 28

Mango Stampedes Calgary

317582 10150435055988336 36058568335 10246121 1375096200 n 200x150 Mango Stampedes CalgaryLast week, I spent an amazing five days in Calgary, Canada, for the Netspeed Alberta Library Show. We are so excited that the entire Province of Alberta is now part of the Mango family. I was able to meet and train public and academic libraries on the Mango system, introduce the new iPhone app and share additional products like Little Pim.

We met some raving fans of Mango:

I encountered many interesting people and even cultural nuances and experiences. Growing up in Detroit, Canada doesn’t feel very foreign. I guess it is because we used to be able to drive across the border in about 20 minutes with our Michigan Drivers License. I remember as a kid buying candy there and getting double what I could get in the U.S. as the dollar was so strong.

Flying to Calgary was different. Customs was much stricter and, as I travel often, it felt much more like going to Europe or South America to me. Once I arrived I found several things were different. Yes, they speak English but with a few differences. Lots of long vowels, but we have that in the Upper Peninsula of Michigan, too. More importantly they say things like Parkade instead of parking garage and they ask for their bill instead of their check. And many words are spelled like the British, for example favour instead of favor.

334391 10150429786993455 622638454 10625789 1621385753 o 200x150 Mango Stampedes CalgaryWhat I can say is Calgary has some of the nicest and hospitable people around. I know I missed the Calgary Stampede but I did visit Fort Calgary and realized how much history Michigan and Calgary have in common. On top of all of that I visited Banff, and the Canadian Rockies are gorgeous! Go! You won’t regret it! Oh Canada, I already miss you!

Oct 25

Travel Tuesday: Covering All of Your Bases

070909 traveltips 200x150 Travel Tuesday: Covering All of Your Bases

When planning a trip, it’s easy to get caught up in all of the excitement. Thoughts of what sights to see, what clothes to bring, where to stay, and (in my case) where to eat, flood your mind, and suddenly the “minute” details such as passports, visas, and currency fall by the wayside. Before you find yourself without money or stuck in a foreign country with no way home (I would say without speaking the language, but I know you would be wise enough to prepare yourself with Mango Languages before you go), be sure to follow these tips for traveling abroad from the U.S. Department of State:

1. Sign passport and fill in emergency information

2. Leave copies of itinerary and passport data page with a trusted person at home

3. Check your overseas medical insurance coverage

4. Familiarize yourself with local conditions and laws

5. Take precautions to avoid being a target of crime

6. Know your emergency contacts, both at home and abroad (U.S. Embassies and Consulates)

These tips are not meant to scare you or deter you from traveling abroad. They are simply to keep you in the know and provide you with the tools to ensure a safe, stress free vacation. For further information on any of the above items, please visit the official U.S. Department of state website. So be sure to plan ahead, prep with Mango, and most importantly of all, HAVE FUN!

What are some of your best travel tips when prepping for a vacation, either domestic or international?

Oct 24

Seeing Mango in Action

tiedye 200x119 Seeing Mango in Action

Seeing the Mango program in action will never get old.

This past weekend, members of the Mango Languages marketing department headed down to Atlanta, Georgia, in tie-dye t-shirts for a Travel and Adventure trade show where we had the opportunity to demonstrate our product to travel enthusiasts and professionals.  This being my first trade show since I started working at Mango, I was thrilled to see the program through the eyes of interested language learners of all ages and backgrounds.  Here are a few things I learned:

1. Age is just a number.

Seeing children walk up to our booth at the show and immediately begin to pick up on a foreign language within a few minutes of a demonstration was phenomenal to see. Also seeing a 70-year-old man, previously convinced he was too old to learn a language, pick up on it within a few minutes is even more amazing.

2. Language is personal.

Hearing stories from attendees about why they wanted to learn a language made me realize just how amazing an endeavor learning a language is. People genuinely want to connect with other people and cultures; whether it’s to feel connected to the rich art history on a trip to Paris or to finally have a conversation with their Spanish-speaking future mother-in-law.

3. People love tie-dye.

We proudly sported tie-dyed t-shirts at our trade show booth. Say what you want about tie-dye; deep down, everyone loves it.

So, what feature do you like the most in the Mango products? Are there new features you would like to see?

Oct 18

Travel Tuesday: Lost in Translation

Today’s post comes from an avid Mango user, Betsy Talbot. Betsy and her husband Warren quit their jobs and sold everything they owned to travel the world in 2010. Their new digital guide Dream Save Do: The Step-by-Step Blueprint for Amassing the Cash to Live Your Dream does just what it says. You can learn more about living the good life at their blog, Married with Luggage.

When we first started planning our round-the-world adventure three years ago, we knew the key to saving t6185506091 63ce0a39c4 z 200x133 Travel Tuesday: Lost in Translationhe money and actually taking off was to act on our plan right away, even though we didn’t have all the answers. We made mistakes, but mostly we learned and moved closer to our goal, reaching it faster than we imagined possible.

We’ve now been traveling for one year, and we’ve discovered that learning a new language requires the same level of action and fearlessness about making mistakes.

Traveling can expand your knowledge, give you a different perspective, and allow you to appreciate the beauty and diversity in the world around you. It can make you feel really smart when you figure something out, engage with people very different from you, or test yourself in ways you never could back home.

Traveling can also make you feel like an idiot, cobbling together sentences like a toddler, and using your hands and facial expressions to get your meaning across. Worse yet, using the wrong word, or the wrong tone with the word, can change the meaning entirely, possibly insulting your new friend or making him laugh hysterically.

  • You wanted an egg for breakfast, but you asked for a whole chicken (Thai).
  • Instead of telling your new friend you are married, you instead say you are tired (Spanish).
  • Not understanding measurements or numbers in the language might get you a full bottle of wine instead of the small carafe – and the bill that goes along with it (French).

Many people hesitate when trying out their new language skills on a trip, fearing they will make a mistake. We have made these and many more, and what we’ve found is that people are generally delighted when you try to speak their language, even if you do it poorly.

As we immerse ourselves in a new culture, we stumble along like 2-year-olds, receiving correction from the locals and repeating the words back to them until we get it right. It is embarrassing at first, but it often turns into a way to better know the people and customs of an area.

We use Mango Languages to help us prepare for arriving in a new country. We can’t always learn the language, but we can always learn the basic words to get by – please, thank you, may I have, where is, excuse me, hello, goodbye. If you make an effort to be part of the local culture, the local people will be much more inclined to interact with you, even if they speak English.

So don’t wait. Take your language lessons before you go, and then dive right in when you get there. Sure, you’ll mess up, but you’ll also learn a lot and possibly even make a new friend.

And don’t forget to learn to say “I’m sorry” in the local language, just in case you accidentally tell someone you are going to kill him. (Spanish)

Have you ever had an experience where something you or someone else said was completely lost in translation? Tell us about it!

Oct 17

Tongue Twisters Around the World

Need a few Monday laughs? Check out this video of tongue twisters from around the world!

I’m not sure which is funnier: hearing someone attempt a tough tongue twister or thinking about their actual meaning!

This Finnish one looks tough:
“Kokko! Kokookko kokoon koko kokon? Koko kokonko? Koko kokon.”
Kokko (a first name)! Would you gather up a bonfire? The entire bonfire? The entire bonfire.

In the video, Fred from Montreal (at 1:38) said this French one:
“Les chemises de l’archi-duchesse, sont-elles sèches ou archi-sèches?”
The shirts of the duchess, are they dry or extra-dry?

How about this Welsh one:
“Pesychwch fel y pesychasoch gynt.”
Cough like you coughed earlier.

Do you have a favorite foreign language tongue twister?

Oct 14

Take me out to the ball game…

284565 10150322405738336 36058568335 9358895 7132614 n 200x150 Take me out to the ball game...There are many classically “American” traditions, but Baseball is certainly one of the more important ones.

As far back as I can remember baseball was a staple in my home. My dad is definitely a fan. He taught me the game and even coached my softball team in middle school.

One of my favorite memories of baseball came in the fall of 1984…I remember it like it was yesterday. I was proudly wearing my signed Alan Trammel jersey and the old English D cap. My dad and I sat together on our comfy 70′s orange and brown couch watching the 19″ TV with no remote control–except me when I turned the knob and bunny ears to get the channel just right (benefit of being an only child…who says we are spoiled?). I sat there proudly with my papa and saw history being made as the Tigers won the World Series.

We jumped with pure joy when we clinched the title…”Champions.” We heard our neighbors screams of delight and all ran outside to celebrate together with the sounds of fireworks in the distance. My city was united, my father and I were bonding, and my neighbors became family that night.

Since then it has become a Father’s Day tradition to take my “old man” (who is only 59 years young) out to the ball game.

We spend about three hours in our beautiful Comerica Ballpark, shelling peanuts, eating stadium dogs, and taking in the sights of the D in the background. And just being…daddy and daughter! With an occasional wave and a joyous rendition of the classic 7th inning stretch…”Take me out to the ballgame.” These are special moments and I cherish them more each and every year!

Baseball is tied to my youth, my dad, and my city. Yes…Baseball is an American tradition but it is also a great analogy of the human spirit…and that belongs to everyone!

Oct 11

Travel Tuesday: A European Love Affair

Most college-aged girls getting ready to study abroad indulge themselves in fantasies of a whirlwind romance with a local, leading to a “happily ever after” in a foreign land. Well, my time abroad did, indeed, yield a whirlwind romance, however it was not with a local and did not require me to stay thousands of miles from my home (much to my mother’s delight). No, this was a romance of a different kind. My European love is actually an American: Rick Steves. Many of you may know of this travel expert from his famous European guin2248203 47469381 1946398 200x150 Travel Tuesday: A European Love Affairde books, or maybe from his PBS television series Rick Steves’ Europe. Before I started traveling, I thought travel books were a waste of money and that I could easily discover a city by simply chatting with the locals. While some of this may be true, it is not always that easy to simply “chat with the locals,” due to many different factors. What I like about Rick Steves’ books is the fact that he takes travelers off the beaten path. He knows the importance of visiting historical sites, yet is able to retain an authenticity to your travels.

Though I studied in France, we used Rick Steves’ travel books in Italy, Spain, and France, at the very least. My favorite part of his books is, by far, the walking tours. Traveling throughout Europe is expensive, and he is cognizant of this. Steves gives step by step directions on totally free walking tours throughout most of the cities in his books, allowing you to see all that there is to see without breaking the bank. One of the most memorable is the “Night Walk” in Rome. Though probably intended as a romantic night stroll, I participated in this guided tour with a group of about 6 travel companions. And let me tell you, the magic was not lost. The tour takes you through Rome at night, glowing under the streetlights. Notable stops include the Piazza Navona, Campo dei Fiori, Trevi Fountain, and a dramatic finish on the Spanish Steps. What I find most fascinating about Steves’ tours is the way in which he gives directions. Rather than instructing with street names, he gives direction by landmarks. For instance, instead of telling you to follow a specific road for 40 meters, he will tell you to follow the road you are on until you see the man on the corner selling roses. Then, turn right. And sure enough, after walking a few paces, you will see the man on the corner selling roses and know that you have reached your destination. It is clear that he is well traveled in these areas and it instills a sense of trust in all those who use his books.

On our last day as students in Aix-en-Provence, France, my friends and I decided to take a look at the Rick Steves book detailing the south of France. Sure enough, we found a walking tour of our beloved city and decided to spoil ourselves with the sights and sounds one last time before returning home to the good ole U S of A. Imagine our shock and awe when we discovered that Rick Steves (affectionately dubbed Rick James by this point, due to his all-around awesome-ness) recounted our daily walk to class. If that didn’t put the past 6 months into perspective, nothing could.

While I do appreciate the value of discovering things on your own (mostly by accident) and utilizing the expertise of locals to create a well-balanced vacation, a little help from time to time can’t hurt. To anyone looking for a nudge in the right direction, I highly recommend one of Rick Steves’ travel guides. So here’s to you, Rick! Thanks for the tips! And if you ever need an apprentice that loves language, culture, and travel, I’m your girl. icon smile Travel Tuesday: A European Love Affair

What are your favorite travel books? Have you ever had a great guided experience abroad? Tell us about it!


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